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There has been a secular shift in family values and associated family issues over the past 30 years within the secular/popular culture. The nation is increasingly mired in relative morality. Those who hold strongly to the concept of the traditional family are increasingly challenged and disenfranchised by the popular culture and business enterprises that guide our economy. In no place in our society is this more true than in health care.  Health care, health care insurance, the associated management of health care services and health care legislated activities are directly reflective of the secular/popular culture.  

The issues of health care today, of course, are exceedingly important and should appropriately reflect the social beliefs of each of us as patients . . . After all, we are paying for the care we receive.

Against this background, ValuSure was founded to deliver to the market place health insurance products centered on the delivery of life-giving and life-saving health care services – in support of a culture of life. ValuSure is committed to the design and management of products that satisfy the needs of those business executives and millions of patients who still recognize the social importance of the family and understand the importance of life-giving health care. These products are designed to support, wherever possible, preventative medicine; elder care counseling and short term interim nursing home care; family counseling (even educational testing); and the adoption process.

The products are family support programs...reaching beyond medical support and recognizing that many of the traumas threatening families today are no longer strictly "medical.” Many elective procedures can be eliminated in favor of coverage that fills the needs of more individuals and families that is life-giving. ValuSure believes these products will be well received by employers and employees alike for their innovative statement of concern, care, vision, and value integrity.

These ValuSure products will become even more critical to families with the aging of our population. The time lost to seek care for elderly parents, for example, will grow rapidly. This, in turn, will present significant financial and emotional challenges. Executive commitment in this area will show great sensitivity and will generate solid support from the public policy arena.

When combined with the use of medical savings accounts and the efficiencies inherent in managed care programs, these products offer a unique opportunity to provide benefit plans which:

  • Support traditional medical needs with great flexibility,
  • Find solutions for difficult family situations, and
  • Promote full alignment with the dignity of every human life.

There can not be a culture of life without a culture of life-giving health care.